ALSAC/St. Jude

  • Sr Specialist - Digital Content Strategy

    Location US-TN-Memphis
    Posted Date 1 month ago(3/23/2018 5:06 PM)
    Position ID
    Employment Status
    Regular Full-Time
  • Overview

    ALSAC exists to raise funds and awareness for St. Jude Children’s Research Hospital. Our staff is dynamic and diverse. Our skills are different, our professions are varied; but our mission is the same: support the lifesaving mission of St. Jude. It’s more than a job; it’s a place where you can do what you love, and love why you do it.

    • #1 Hospital Charity in the Nation
    • #1 Health Non-Profit Brand of the Year
    • 94% of Employees Agree ALSAC is a Great Place to Work
    • Ranked a Top 10 Non-Profit Organization by Revenue

    Job Purpose

    Responsible for developing content strategies for the creation, structure, delivery and management of ALSAC web content to meet business goals and user needs. Takes a user-first and mobile-first approach to deliver quality content that drives customer engagement on and other websites. Includes serving as lead collaborator with fundraising partners to develop web content strategies and key deliverables such as stakeholder interviews, content briefs, page tables, user flows, editorial style guides and governance plans. Creates and curates core web content and content hierarchy for distribution among web channels. Understands various web media and promotional channels, such as social and email, and provides key content to meet the marketing needs of each. Writes copy and edits copy of junior content strategists. Oversees content production work in the content management system. Works closely with internal partners to adapt print content for the web and ensures source content adheres to content strategies and style guides. Implements and upholds brand standards on and other microsites. Works with teams to create technical requirements for components and templates in the content management system (CMS), and serves as business owner for the CMS author experience. Develops content for online fundraising promotions, banner ads, dynamic news and other online campaigns. Leads content editorial meetings to schedule, budget and secure web content. Trains users on the CMS, and creates documentation. Assists in key Internet/CMS projects to streamline and improve website and CMS usage. Mentors junior content specialists


    • Knowledge of the Internet and Internet products and other forms of multimedia
    • Complete proficiency with the Microsoft Office product suite
    • Experience using Adobe Photoshop and basic HTML knowledge a plus
    • Hands-on experience with visual HTML tools such as Dreamweaver recommended
    • Excellent communications skills, grammar and writing ability a must
    • Ability to work in a fast-paced, team-oriented, collaborative environment with rapidly changing technology
    • Willingness to learn new software packages quickly and assist in department training
    • Ability to work under tight deadlines and short turn-around times
    • Knowledge of content management systems and project management skills preferred
    • Requires a Bachelor's degree in Journalism/English, Marketing, Advertising or Information Technology and 5 years hands-on writing/editing experience including at least 3 years of web content development
    • Must possess a valid driver's license

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