ALSAC/St. Jude

Sr Specialist - Advertising & Digital Media

US-TN-Memphis
4 weeks ago(12/27/2017 12:42 PM)
Position ID
2017-13075
Employment Status
Regular Full-Time
Category
Marketing

Overview

ALSAC exists to raise funds and awareness for St. Jude Children’s Research Hospital. Our staff is dynamic and diverse. Our skills are different, our professions are varied; but our mission is the same: support the lifesaving mission of St. Jude. It’s more than a job; it’s a place where you can do what you love, and love why you do it.

  • #1 Hospital Charity in the Nation
  • #1 Health Non-Profit Brand of the Year
  • 95% of Employees Agree ALSAC is a Great Place to Work
  • Ranked a Top 10 Non-Profit Organization by Revenue

Job Purpose

This role will be responsible for providing support and guidance (working with peers, Manager and Director) in developing and executing advertising and digital marketing campaigns to ALSAC/St. Jude audiences resulting in increased awareness, engagement and monetary conversions with a strong ROI. Align omni-channel digital marketing initiatives based on organizational strategic objectives working with the Manager and Director. Requires understanding of integrated offline and digital channel strategies and how each channel is used to build the most efficient and effective marketing mix per program or campaign. This role will collaborate with the analysts to provide accurate, timely and consistent reporting and analysis across display, social, mobile, search and web channels. Role requires project scheduling & meeting scheduling. Partners with key stakeholder groups to have a deep understanding of their organizational programs to deliver impactful, conversion oriented digital experiences.

Requirements

  •  Must be familiar with media channels including offline and digital channels as well as external agency media planning and management
  • Requires knowledge of different types of media planning, optimization working with an agency partner, reporting and analytics in order to reach the maximum plan efficiency and ROI
  • Requires positive presence on social media channels
  • Requires some experience working on multi-channel marketing campaigns
  • Working knowledge of paid media tracking systems (i.e. Doubleclick, DART, or AdWords), and web analytics tools (i.e. Adobe Analytics)
  • Excellent communication skills, including grammar and writing ability a must
  • Requires ability to communicate effectively with diverse audiences
  • Ability to work in a fast-paced, team-oriented environment
  • Requires proficiency with programs used for visual and dynamic presentations including Microsoft Word, Excel and PowerPoint
  • Requires a Bachelor’s Degree in Business or a related field, 2-3 years Digital Marketing or Advertising Agency experience 

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