ALSAC/St. Jude

Specialist - Digital Content Strategy, Bilingual

US-TN-Memphis
1 month ago
Position ID
2017-12800
Employment Status
Regular Full-Time
Category
Marketing

Overview

ALSAC exists to raise funds and awareness for St. Jude Children’s Research Hospital. Our staff is dynamic and diverse. Our skills are different, our professions are varied; but our mission is the same: support the lifesaving mission of St. Jude. It’s more than a job; it’s a place where you can do what you love, and love why you do it.


#1 Hospital Charity in the Nation
#1 Health Non-Profit Brand of the Year
94% of Employees Agree ALSAC is a Great Place to Work
Ranked a Top 10 Non-Profit Organization by Revenue

Job Purpose

Responsible for the organization and development of ALSAC Hispanic Web content. Includes reviewing, editing and updating content to ensure relevance and accuracy; adapting print content for the Web; ensuring content adheres to content strategies; creating content in Spanish as necessary; design of Web pages; maintaining look and feel; and template management. Works with fundraising departments, Communications Account Executives (AEs) and Multicultural Marketing to ensure content is current. Assists in the development of online Hispanic fundraising promotions, banner ads, online auctions, dynamic news sections and other online campaigns. Trains users on the Content Management Application (CMA). Assists in key Internet CMA projects to streamline and improve Web site usage. Participates in content budgeting meetings to schedule Hispanic Web content, working closely with Multicultural Marketing to secure and prepare Web content. Works with the Hispanic Sr. Communications Specialist and copywriter to write and/or edit Web features, promotional stories, and repurpose print and other collateral for the Web. Assists in the creation and deployment of e-mail campaigns.

Requirements

  • Required fluency in Spanish (written and oral), including knowledge of regional dialects and cultural references
  • Requires knowledge of the Internet and Internet products and other forms of multimedia
  • Complete proficiency with the Microsoft Office product suite, experience using Adobe PhotoShop, and basic HTML knowledge a plus
  • Hands-on experience with visual HTML tools such as Dreamweaver or Microsoft FrontPage recommended
  • Excellent communications skills, grammar and writing ability a must
  • Ability to work in a fast-paced, team-oriented environment with rapidly changing technology
  • Willingness to learn new software packages quickly and assist in department training
  • Ability to work under tight deadlines and short turn-around times
  • Knowledge of content management systems and project management skills preferred
  • Requires knowledge ordinarily acquired through a Bachelor's degree in Journalism/English, Marketing, Advertising, or Information Technology and 3-5 years hands-on writing/editing experience including at least 2 years of Web content development
  • Must possess a valid driver's license. 

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